Last updated: September 27, 2026
This EU/UK Privacy Supplement forms part of the TOOQUV Cycling Privacy Policy and provides additional information for individuals in the European Economic Area (EEA), the United Kingdom and Switzerland. If there is a conflict, the provision that gives you greater protection under applicable law will apply.
1. Data controller
RUI JIA INTERNATIONAL LIMITED, trading as TOOQUV Cycling, is the data controller for the personal information described in this Supplement.
Address: Unit 9, Room B, 7/F, Wah Shing Centre, No. 11 Shing Yip Street, Kwun Tong, Kowloon, Hong Kong SAR
Email: kevinzhang@tooquv.com
WhatsApp only (no calls or SMS): +86 186 7671 1300
2. Legal bases for processing
We process personal information only where we have an applicable legal basis:
- Contract: to process payments, fulfil and deliver orders, manage returns or exchanges, provide order-related support and operate customer accounts.
- Legal obligation: to keep required tax and accounting records, respond to lawful requests and comply with applicable consumer, customs and other laws.
- Legitimate interests: to protect our store and customers, prevent fraud and misuse, secure our systems, respond to general enquiries, improve business operations and establish, exercise or defend legal claims. We consider and balance these interests against your rights.
- Consent: for non-essential personalization, analytics and advertising cookies or similar technologies, and for direct electronic marketing where consent is required. You may withdraw consent at any time without affecting processing carried out before withdrawal.
3. Cookies and similar technologies
Required technologies are used to operate essential store functions such as security, sign-in, checkout and cart management. Personalization, analytics and marketing technologies are used only where permitted by applicable law and, where required, after you give consent.
You can accept, decline or manage non-essential categories through the cookie banner. You can later change or withdraw your choices using the Cookie preferences link in the website footer.
4. Recipients and service providers
We disclose personal information only as reasonably necessary to operate the store, including to Shopify, payment providers, fraud-prevention and security providers, customer-support tools, fulfilment and shipping providers, professional advisers, and analytics or advertising partners where permitted and subject to your choices. These providers may process information under their own privacy notices or under instructions from us, depending on their role.
5. International transfers
Your information may be processed outside the country where you live, including in Hong Kong and the United States. Where required, we use recognized safeguards such as adequacy decisions, the European Commission's Standard Contractual Clauses, the UK International Data Transfer Addendum or other lawful transfer mechanisms.
6. Retention
We retain personal information only for as long as reasonably necessary for the purposes described above, including order fulfilment, customer support, warranty or dispute handling, fraud prevention, legal compliance and record-keeping. The applicable period depends on the type of information and the relevant legal requirements.
7. Your rights
Subject to applicable law, you may request access, correction, deletion, restriction, portability or objection to processing, and may withdraw consent. You may also complain to your local data-protection authority. To make a request, contact kevinzhang@tooquv.com. We may need to verify your identity before completing a request.
8. Related notices
Please also read our Privacy Policy. Depending on your location, you may also use our data sharing opt-out page and the Shopify Privacy Portal.
This Supplement does not identify any person or organization as an EU, UK or Swiss representative unless that appointment has been formally made and published by us.